Cannabiz Media
- Cannacurio: License Contact Points – Beyond the Email Address April 7, 2020This week we’ll take a departure from license data to highlight some of the unique information we aggregate to help you get a clearer understanding of licensed businesses, their owners and key employees. Cannabiz Media now tracks 30,003 active cannabis licenses and this information is sought after by thousands of vendors and professional service providers. […]
- Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses April 7, 2020Digital advertising, is one of the most cost-effective marketing opportunities for businesses operating in most industries. However, many of the most popular advertising and social media platforms, such as Google (including YouTube), Facebook (including Instagram), SnapChat, Twitter, LinkedIn, Reddit, and Pinterest, don’t allow cannabis or cannabis-related ads. The good news is that doesn’t mean cannabis […]
- Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits April 3, 2020According to research by Litmus, for every $1 spent on email marketing, businesses receive $42 in return. Separate research by Campaign Monitor found that for every $1 spent on email marketing, businesses get $44 in return. Email marketing works and businesses that work in or with the cannabis industry should take note. Email marketing presents a […]
- Cannacurio Podcast Episode 1 with Chaz Hermanowski of Grove Bags April 1, 2020Join me and Cannabiz Media’s Director of Sales and Trade Associations, Amanda Guerrero on the first episode of Cannabiz Media’s Cannacurio Podcast where we talk about interesting data pulled from the Cannabiz Media License Database and interview one of our power users. During this episode, Chaz Hermanowski of Grove Bags shares insights on packaging technology, […]
- How to Write CCPA Compliant Privacy Notices March 31, 2020An important component of ensuring your cannabis business or cannabis-related business is compliant with the California Consumer Protection Act (CCPA), which will be enforced starting on July 1, 2020, is updating and publishing compliant privacy notices. All businesses should review their privacy policies on an annual basis. However, to comply with the privacy notice requirements […]
- Cannacurio: West Virginia – The Mountain State Receives 285 Applications for 120 Potential Licenses March 30, 2020West Virginia recently shared information on their 285 medical marijuana applicants. This includes applications for one laboratory, 44 cultivators, 199 dispensaries and 41 manufacturers. A review of the data shows that 82 companies submitted the 285 applications. Notably only 34 applicants applied for one license while companies like Kindred applied for 29. The West Virginia […]
- How to Leverage Data to Improve Email Marketing Results March 27, 2020Research shows that every $1 a business invests in email marketing generates a $44 return. In other words, email marketing is essential to grow any business today, including cannabis businesses and cannabis-related businesses (i.e., ancillary businesses). In order to generate positive results from email marketing, you need to successfully do four things: Write email marketing messagesthat people actually […]
- CCPA Compliance: What Cannabis Businesses Need To Do Now March 24, 2020The California Consumer Privacy Act (CCPA) gives consumers who reside in California significantly more control over how companies use their personal information. As a result, all companies need to review their data, systems, and processes to ensure they’re in full compliance with the new laws. For some companies, this could be a very big task, […]
- Cannacurio: COVID-19 Doesn’t Slow Licensing – From Maine to Oklahoma to Florida March 23, 2020Business, schools and some government offices have closed down or reduced resources but we’ve still seen a few bright and interesting spots of license issuance. In the last week Maine issued their first conditional licenses while Oklahoma has continued to generate licenses across the value chain and we dig into alligators in the Florida CBD […]
- How to Write Email Messages that People Actually Read March 20, 2020If you’re not sending the right email message to your audience, they won’t read it. Even worse – they could unsubscribe from your email marketing list, which means you’ll lose the chance to engage with them and turn them into paying customers in the future! Ask 10 email marketing experts what the key to success […]